What is Digital Marketing? In Simple term – All the activities you do to reach out to Target Market using digital platform is called Digital marketing.
It is a process which can be carried on by means which have become very common in today’s times. It can be carried out by way of the following channels:
WEBSITES
It is by far the most common form of digital marketing. It is a base of all your digital marketing efforts. A website is the most powerful form of digital marketing. It is also the means which is needed to execute a variety of online marketing campaigns.
It represents anything beginning from a premium brand, useful commodity or anything which is sellable. Amazon, Hotmart have become the digital marketing giants by way of website and mobile marketing. They have programs that are efficient on laptops, PCs and also mobile-friendly applications.
If a simple look is given to the website of Amazon, one can find the site to be interactive in its own way. Categories of products have been spread out in a great manner making it easy for customers to choose with additions of discounts which have been added to make it even more attractive. This technique of making the webpage interesting and customer friendly is one way of enhancing sales through website marketing.
PAY-PER-CLICK (PPC) ADVERTISING
It enables businesses to reach internet users on a number of digital platforms through paid ads. PPC campaigns can collect avid users based on various factors including demographic characteristics like age, gender, preferences or even their particular interests or location. The most popular PPC platforms to look out are Google Ads and Facebook.
This option can be seen with many search results and has become a common way of both advantaging the customer as well as the company. This two way relation has led people to get attracted over such methods and companies are benefitted with the high-end visitors visiting their digital webpage on a daily basis.
CONTENT MARKETING
Another useful way to reach to customers is the way through contents. Contents written in any website/ portal or even physical means, are a way of attracting people to buy the products or avail the services. The words combined with images becomes a very powerful way to persuade people to anyhow buy the products and this way companies go higher and higher with sales in the digital world. Various Content formats includes – images, infographics, videos, articles & even emojis.
MAIL MARKETING
Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages one receives per day, but that’s not what email marketing is all about. Email marketing is the medium to get in touch with identified potential customers or the people interested in the brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.
SOCIAL MEDIA MARKETING
With the wide popularity of social media, it is also not outside the purview of digital marketing and users have many a times, targeted the social media users to become participants. The primary motive is to create the brand awareness and features such as likes, share etc. available in the social media sites have further boosted such campaigns.
Companies have started to make their own social media webpages which highlights all the discounts, shop offers, new branches which are added with the store and latest news. Also, the campaigns are given more light and if there is any festival which is upcoming, discounts are added based upon it which is a way to bring on more customers to buy online or visit the physical stores.
AFFILIATE MARKETING
Affiliate marketing is one of the oldest forms of marketing, and the internet has brought new life to this old standby. With affiliate marketing, one may promote other people’s products, and for every sale, one gets a commission every time a sale is successful or on introducing a lead. Many well-known companies like Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.
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