When it comes to paid SEO tools, there are a lot of different options for you to choose from. In fact, this can be one aspect of digital marketing that I think is most difficult for marketers to decide on a tool to use.
So, I’ve narrowed it down to three tools that perform some different functions that I think are at the top of the game when it comes to paid SEO tools.
The first one that I’d like to talk about is SEMrush is a really great tool if you’re looking to do research on your competitors. You can see what key phrases they’re ranking for, how they’re trending, what the back links to their websites look like.
If you’re looking to really dig down in your competition, SEMrush is the best tool.
If you want the best tool to look at your competition and how they’re ranking in search engines, SEMrush is the one to go with at semrush.com.
The second tool is is Moz Pro. It’s at moz.com/products and you can see they have these two different products, one for local listings. But Moz Pro has been around for a really long time. Moz is an all-in-one tool.
Moz will pretty much do everything for us. It will check back links to our website, it will see which keywords we’re ranking for, it will suggest new keywords that we can try to rank for. We can even look at some of our effectiveness of our social media campaigns, how we’re trending on our Facebook and Twitter, and that sort of thing. This is an all-in-one SEO tool.
If you’re at the point that you’re really into SEO, you’re starting to be profitable, I would recommend paying for an SEO tool until you’re starting to have some success because you can do a lot for free. But once you’re starting to have some success and you want to dig deeper, Moz is a really great value for what you get.
Some people might look at it as being somewhat expensive. If we go over here to the pricing, it is $99 a month for the standard account, but this is probably the best all-in-one SEO tool on the market. If you’re looking to have the best of the best, I would go with Moz.
Finally the last paid tool I want to mention is Ahrefs and this is a tool that I believe also used to be free. This tool has been around for a really long time, since SEO really started.
This tool has the largest database, second to Google, of back links. If you are really into making sure you are having a lot of back links, high quality back links, and you’re trying to monitor that on your website, Ahrefs is the tool that you want to go with.
It’s definitely going to give you more back link information than say, Moz would, just because their database is so big, they’ve been crawling the web for so long. If you’re getting in the back link side of SEO, Ahrefs is the tool to go with.
If you’re looking to research your competitors, I recommend SEMrush. And if you’re looking for the all-in-one option for SEO, then Moz Pro would be your best option. Again, I do recommend starting with the free tools and then once you think you’ve graduated from that, go ahead and move onto these tools.