What is organic social media marketing? Organic social media marketing is essentially when you post updates to Facebook, Twitter, or some social platform without paying to promote those posts, and without paying for display advertisements.
Generally speaking, they are used to increase awareness or build rapport. Some of the top platforms for performing organic social media marketing are generally the ones that you would think of first. Facebook, Instagram, Twitter, Pinterest, and Snapchat are all great platforms to do some organic social media marketing, but depending on your organization and your marketing budget some of these platforms are going to be more beneficial than others.
With that being said, let’s talk about some considerations in relation to organic social media marketing.
First of all, authenticity is really important. Organic social media marketing is generally not the best place to advertise a specific product or service unless you’re providing a lot of context and have already established significant rapport.
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