What is organic social media marketing? Organic social media marketing is essentially when you post updates to Facebook, Twitter, or some social platform without paying to promote those posts, and without paying for display advertisements.
Generally speaking, they are used to increase awareness or build rapport. Some of the top platforms for performing organic social media marketing are generally the ones that you would think of first. Facebook, Instagram, Twitter, Pinterest, and Snapchat are all great platforms to do some organic social media marketing, but depending on your organization and your marketing budget some of these platforms are going to be more beneficial than others.
With that being said, let’s talk about some considerations in relation to organic social media marketing.
First of all, authenticity is really important. Organic social media marketing is generally not the best place to advertise a specific product or service unless you’re providing a lot of context and have already established significant rapport.
Generally speaking, it’s best used to build a relationship with customers and potential customers. This is your opportunity to show the authenticity of your business.
Providing tips or solutions to problems for users is always a great way to perform content marketing and build a relationship with customers.
Social media users are much more savvy than they used to be and will quickly scan past posts that appear spammy or to have too much of a sales pitch.
It’s very important to keep this in mind with organic social media marketing. It’s also important to take into consideration the time investment that you’re putting into your organic posts, and to make sure that you’re getting more value out of them than you’re putting in.
This is a common problem with smaller organizations. They pour lots of time and money into social media, and are then baffled when they don’t see the return on investment.
When starting out, it may be a good idea to pick one or two primary social media platforms to use, and then start slow by only posting once or twice a week.
Depending on the results that you get, you can then adjust your posting frequency accordingly. In order to help with this, it’s a good idea to establish some goals for your organic social media posts. What is it that you’re looking to get out of social media? Are you trying to drive traffic to a website? Are you looking for direct sales? Or are you simply trying to build a following for future sales and promotions?
By establishing goals, you can better assess the effectiveness of your efforts and tailor them more specifically in the future. If you can calculate your ROI in relation to social media posts, then you are really on the right track to developing a successful social media presence. Doing this, however, is easier said than done, and is dependent on the type of product or service that you’re selling.
One way to streamline your organic social media efforts is to use third party tools for posting to social media.
It’s important to be present on social media, and to have those organic posts flowing. However, remember that the amount of time that you’re putting in is very important in relation to what you’re getting out, so it’s always important to keep that in mind when you’re posting organically to social media.