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Brand marketing and content marketing What is the difference?

Brand marketing and content marketing What is the difference

There are two ways that marketers can succeed on social media: brand marketing and content marketing.

While both brand marketing and content marketing are effective on social media, they’re very different. While your brand marketing strategy can help you become more visible in your industry, a content marketing strategy will help you truly connect with your audience, who you can then market to more directly at a later time.

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